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Word of Mouth Marketing 101

Womma (Word of Mouth Marketing Asssociation) published a concise 101 on the subject. The positive strategies listed in the paper are closely related to blog strategies:

  • Encouraging communications
  • Giving people something to talk about
  • Creating communities and connecting people
  • Working with influential communities
  • Creating evangelist or advocate programs
  • Researching and listening to customer feedback
  • Engaging in transparent conversation
  • Co-creation and information sharing


Posted by Jean Scholtes in Marketing, Publishing | Permalink


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