Word of Mouth Marketing 101

Womma (Word of Mouth Marketing Asssociation) published a concise 101 on the subject. The positive strategies listed in the paper are closely related to blog strategies:

• Encouraging communications
• Giving people something to talk about
• Creating communities and connecting people
• Working with influential communities
• Creating evangelist or advocate programs
• Researching and listening to customer feedback
• Engaging in transparent conversation
• Co-creation and information sharing

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