« Testing 'Jotspot': Application Wiki | Main | Customized Podcasting: Cerado.com starts Podcast Service »

09/02/2005

Word of Mouth Marketing 101

Womma (Word of Mouth Marketing Asssociation) published a concise 101 on the subject. The positive strategies listed in the paper are closely related to blog strategies:

  • Encouraging communications
  • Giving people something to talk about
  • Creating communities and connecting people
  • Working with influential communities
  • Creating evangelist or advocate programs
  • Researching and listening to customer feedback
  • Engaging in transparent conversation
  • Co-creation and information sharing

source

Posted by Jean Scholtes in Marketing, Publishing | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834231b7453ef00d8350d931853ef

Listed below are links to weblogs that reference Word of Mouth Marketing 101:

Comments

The comments to this entry are closed.